Building your web site is a serious time commitment. Each business is unique, and therefore has unique needs for a web site. With this in mind, I will generalize the process to building your site by breaking it down into three stages: the Planning Stage, the Building Stage, and the Maintenance Stage. This article discusses the Planning Stage.
Stage 1: Planning it all out
Ultimately, everything we do in relation to our businesses comes down to making a living for ourselves. You know, that “bottom line” thing. While we enjoy our work and enjoy our independence, as business-owners we always need to remember that our time is important–at least, it is to us! Because our time is so valuable, careful planning will save you a lot of trouble in the long run.
Generally, when planning your site, you’ll need to do the following:
- Decide your web site’s purpose. (Why do you want a web site?)
- Collect/create the information you want to include on your web site.
- Map out your web site.
- Pick your programs. (Which web creation tools will you use?)
Purpose: Why do you want a web site?
You may have a number of reasons for building your own web site, and you should try to list all of them. (I recommend actually writing them down, and keeping this list for future reference.) Your purpose(s) will depend largely on the type and size of your business, and might include the desire to advertise your business, to sell your products, to reach a larger customer base, and so forth.
Collecting your information
You’ll need to decide on the information to include in your web site. I suggest starting off with a brain-storming session that includes you, and possibly a few of your key employees (if you have them). Think about the questions your customers ask you most often, about the products/services you want to highlight, and about the information that is most related to your purposes (see #1 above).
Mapping out your web site
This stage is also known as “story-boarding,” and is similar to the processes used in film-making, advertising, and other similar fields. The idea is to build a map of your site that you can use to visualize the entire system you’re working on. I find maps useful when working on web sites because they allow me to see my progress–to keep track of what I’ve finished and what I still need to do.
Selecting your tools
The tools you use to build a web site are entirely up to you because there are so many available. Generally speaking, you’ll need an HTML editor (text or “WYSIWYG“*), an FTP program, a graphics editing program, and a server on which to house your web files. Some HTML editors come with the FTP and graphics functions within them. Most newer computers come with all the programs you’ll need.